As a strategic sales and marketing consultancy; dedicated to helping complex and challenger B2B brands humanise and focus their message in order to sell better. We’re obsessed with your customer, and what they need in order to buy from you. We work in many sectors, but all our clients face the same challenge: how to stand out in a complex playing field. Our specialist bid and sales pursuit team combine hundreds of years of experience, meaning we speak the language of our clients, and in turn theirs. This session will be led by our experienced consultants, and will help you gain a new competitive edge by coaching and equipping your teams to approach bids differently.
Key takeouts: ● The most common pitfalls almost every bid team falls into ● How to better align your sales and marketing teams and efforts around a winning bid ● Why your technical delivery skills are immaterial to a winning bid! ● The clues to decoding your customer’s business, understanding individual decision makers and what they REALLY want ● How to leverage insight to better engage and target EVERY decision maker throughout their buying journey ● Added value techniques to give you extra competitive edge
Presenter: Adam Strawbridge, Strategic Bid Director, JPC
Adam is an industry-leading bid director who strategically aligns and drives all agency work streams and stakeholder input to ensure a rigorous, creative response to business-critical bids, including content, messaging and creative development. Adam has a wealth of experience working on large complex bids, both agency and client-side, for companies spanning many industries. He has helped some of the largest brands in the world, including Galliford Try, Intel, Skanska, Thames Water, GoPro, Microsoft, and Experian, to drive profit through strategic execution of compelling bids and tenders.Adam has led over £1.75BN worth of bids to successful outcomes in the past 2 years alone, across multiple industries and within highly-constrained bid environments.