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Join Peter Richman from Plug & Play, a leading web design and marketing agency in London, as he discusses marketing strategies to increase leads and sales online.

Peter will cover effective marketing strategies including search engine optimisation, conversion rate optimisation and channel marketing, providing practical guidance for marketing teams and actions they can take to increase their exposure and win more business. Covering a range of business models within the construction industry, Peter will use real business examples to demonstrate the practical implementation of these marketing strategies.

 How Google works  Search Engine Optimisation and keyword selection  Using a Customer Acquisition Cost Model to guide marketing strategy  Conversion Rate Optimisation: how does your business measure up?  Improving your online conversion rate  Real business examples of marketing strategy implementation for a variety of business models in construction

Speaker Bio: As the founder of Plug & Play, Peter has been delivering high performance websites and apps for clients for over 15 years. Focusing on conversion design and key performance metrics, Peter and his team at Plug & Play have made a tangible difference to many UK businesses, accelerating their growth and enabling them to reach new markets.

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