Liz Male MBE, FCIPR

Director

Liz Male Consulting Ltd

Liz is LMC’s founder. She has almost 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles. Liz helps clients through her vast industry experience, which includes:

• An experienced facilitator, trained by the Environment Council in stakeholder dialogue
• A Board-level adviser and herself a non-executive director, including as a Trustee of the National Energy Foundation promoting energy efficiency in buildings
• The former chair of TrustMark and member of the government’s Construction Leadership Council
• A current member of the Implementation Board for the Each Home Counts review
• A regular judge for the Building magazine awards, Structural Timber Awards, TTJ Awards and others
• A Fellow of the Chartered Institute of Public Relations (FCIPR) and member of its Professional Standards Committee
• A Fellow of the Institute of Internal Communication (FIIC)
• Former chair of CAPSIG, the CIPR’s Construction and Property Special Interest Group
• A member of the AECB with a strong commitment to sustainability in the built environment
• Winner of the Business Services Award at the Women Leaders Awards 2017
• In 2015, Liz was appointed MBE in the New Year Honours list for services to construction and consumer protection.

www.lizmale.co.uk  

Pam Hobson

Stakeholder Director

Highways England, A14 Integrated Delivery Team

Before joining the construction industry, and like may others, Pam would have believed the industry was all about digging holes, working in all weathers and it being no place for a woman. This may have been the case 20+ years ago, but the PR machine has been working hard to change this perception.

Coming from a customer service background in a completely different sector, Pam knew the importance of good service, how it relates to good brand image and how if you get it all wrong it can be very damaging.

For the last 18 years she has been at the front line of major civil engineering projects, trying to change the perception of construction with as wide a group of stakeholders as possible and ensuring the brand of all those involved in these projects are protected.

Pam is now the Stakeholder Director for Highways England’s A14 Cambridge to Huntingdon improvement scheme part of A14 Integrated Delivery Team.

Dan Gerrella, Chart.PR, MCIPR

CIPR council member and chair

Construction and Property Special Interest Group (CAPSIG)

Dan is associate director at Liz Male Consulting, a specialist communications and marketing consultancy for the construction and property sector. He has worked both client-side and in agency, supporting organisations in the UK and internationally. This has included everything from targeted stakeholder consultations through to larger campaigns that support business growth, deliver change, and enhance corporate reputation. He has a wealth of crisis communications experience, working with asset owners, property developers, and energy companies amongst others. He is a member of the CIPR Council, sits on the Policy and Campaigns Committee, and chairs CAPSIG, an industry group focused on best practice communications within the built environment.

Anna Hern

PR Executive

The Construction Industry Group (CIMCIG)

MD of construction specialists Ridgemount PR, Anna has been working in PR in the built environment sector for over 20 years, both in house and within agencies. During that time she has built a wealth of experience working within the construction industry supply chain, understanding the complex relationship between manufacturers, specifiers, consultants and contractors. Focused on providing well-informed, targeted and engaging content, Ridgemount’s integrated marketing programmes all start with clearly defined stories. These are the starting point for targeted delivery campaigns reaching the right people with the right messages and delivering measurable business benefits.

Chris Ashworth

Member of the organising committee

The Construction Industry Group (CIMCIG)

Chris has over 35 years' experience working in sales and marketing in the construction industry. Initially with building product manufacturers and since 1999 as Managing Director of Competitive Advantage, a consultancy providing strategic support, market research and training in sales and marketing.

He is a member of the organising committee of CIMCIG, which he has served on since 2007. Has been an Associate Lecturer in marketing at Oxford Brookes University and is a past member of the BIM4M2 steering group and the government’s Green Construction Board Promotional Working Group.

He is a leading authority on engaging with decision makers, drawing on practical sales experience, marketing theory and his own research to give a unique view of the process.

His articles are regularly published by industry journals.

Adam Turk

Managing Director

Commercial of Baxi Heating UK - Construction Products Association (CPA)

Adam Turk is Managing Director for the Commercial business at Baxi Heating. He has
almost thirty years experience in construction products, having previously worked for
blue chip businesses such as Polypipe and British Gypsum. His experience covers a
broad range of segments and sectors, both at home and overseas, predominantly from
a sales, marketing and commercial perspective. Adam is Chair of the Construction
Products Association’s Marketing Integrity Group, established to review and respond
to Dame Judith Hackitt’s findings regarding product information in the wake of the
Grenfell tragedy. With substantial experience of sitting on numerous Boards and
Committees across the industry, such as for Constructing Excellence and the Housing
Forum, Adam has also previously won the industry’s Marketer of the Year award, and
led the Polypipe Terrain team to win Building Manufacturer of the Year following their
successes in the construction for London 2012. Passionate about climate change and
sustainability, Adam and his team at Baxi are championing the use of Hydrogen and
renewable technology

Peter Richman

Founder

Plug and Play

As the founder of Plug & Play, Peter has been delivering high performance websites and apps for clients for over 14 years. Focusing on conversion design and key performance metrics, Peter and his team at Plug & Play have made a tangible difference to many UK businesses, accelerating their growth and enabling them to reach new markets.

Thom Shardlow

Digital Creative

Linney

Thom’s an experienced digital and social expert whose audience-first and outcome-driven approach has amplified sales and engagement for some of the world’s biggest brands. He plans, manages and executes brand strategy campaigns across multiple platforms – from social media to AI. Drawing on consumer insights and industry innovation, he creates disruptive ‘user-first’ digital experiences across multiple sectors to drive audience recruitment and retention.

Adam Strawbridge

Strategic Bid Director

JPC

Adam is an industry-leading bid director who strategically aligns and drives all agency work streams and stakeholder input to ensure a rigorous, creative response to business-critical bids, including content, messaging and creative development. Adam has a wealth of experience working on large complex bids, both agency and client-side, for companies spanning many industries.

He has helped some of the largest brands in the world, including Galliford Try, Intel, Skanska, Thames Water, GoPro, Microsoft, and Experian, to drive profit through strategic execution of compelling bids and tenders.

Adam led over £1.5BN worth of bids to successful outcomes in 2019 alone, across multiple industries and within highly-constrained bid environments, with a 100% success rate.

Nick Saalfeld

Bid Strategy Lead

JPC

Nick is a world-class content and communications strategist with 25 years’ experience. Specialising in technology, professional services, healthcare and civils/construction, he has worked for several billion-dollar tech firms (including a decade with Microsoft) and a range of UK infrastructure and civils operations including two years at TfL’s Asset Development team.

At JPC, his strategic and creative input to bids and tenders has directly contributed to over £1BN in bids won in 2019.

In a world where we are kept apart from our buyers by endless digital tools, Nick is obsessive about thinking and acting from the point of view of the customer, rooting out internal complexity to create credible, compelling stories that bring clarity, honesty and customer focus to every marketing opportunity.

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

www.cipr.co.uk 

Introhive was founded in New Brunswick, Canada in 2012 and has now grown to 200+ employees in 8 offices across North America, UK and India. Introhive provides an advanced Enterprise Relationship Management Platform that works with your current business platform to accelerate growth and provide insights into business relationships. Introhive integrates your account, contact, lead and opportunity records with the ubiquitous mobile and email platforms your organisation prefers to use.

As firms today rely on relationships to retain clients and grow their businesses, Introhive operates by linking and scoring the customer data you already have and passively collect the data that your teams uncover on a day to day basis. By understanding the “who knows who” across the business, Introhive will automatically map, score and share client insights across the firm to identify new opportunities for warm introductions, cross-selling or up selling opportunities. The net outcome is not only higher quality information in CRM, but a 360 degree view of how well your organisation truly knows your clients.

https://www.introhive.com/

We’re Linney. A world-class, multichannel marketing services group.

Working with leading brands in the construction sector, such as Baxi, Saint Gobain, MKM Building Supplies, A-Plant, Aggregate Industries and many more, we deliver compelling marketing that stands out on paper, screens and in physical spaces.

With expertise across all communications platforms, we cover the entire marketing supply chain:

Insight Creative Digital Print and POS Film Social Events and experiential

Our specialist teams, in-house production centres, and cutting-edge technology deliver the ultimate, integrated marketing service. We unearth new ways to connect with audiences and deliver enhanced ROI.

We use insights to take the subjectivity out of marketing by scientific evaluation of consumer decision-making. Our omni-channel expertise means that we advise on and activate the best possible solutions to connect with consumers – whether it’s for B2B or B2C markets.

Sustainability is at the heart of our lean and agile marketing model. By delivering optimised processes and fresh ways of working, we remove inefficiency and waste, taking cost – and emissions - out of your marketing supply chain.

Marketing is a crucial investment, and choosing the right marketing partner can often make – or break – your campaign. With Linney by your side, making that perfect first impression is effortless.

To find out more about our fresh approach, come along and hear our talk at the summit, or drop by the stand and meet the Linney team.

https://www.linney.com/

Plug & Play build strong client relationships and a culture of innovation in which our highly talented team create sector-leading websites.

Our passion is delivering high quality and high performance. That means embracing excellent design, appearing highly in Google, and converting visitors into leads and then sales for your business.

https://www.plugandplaydesign.co.uk/

Embrace Building Wraps provides a comprehensive project management, print, installation, maintenance and removal service for building wraps and printed graphics for site hoardings. The company is entirely specialized in these services, is UK-centric and was established in 2006.

We deliver a seamless, one-stop solution and our unrivalled experience proves that we are the first choice for delivering projects of any scale on time and on budget.

Our projects have ranged in scale from smaller scaffold frame banners at property entrances and courtyards through to standard building wraps and even three of the largest banners and the largest self-adhesive wrap seen in the UK. No project is too large or too small.

We are approved subcontractors to a wide range of established contractors including Multiplex, bam, Bouygues UK, Byrne Group, Balfour Beatty, Kier, McLaren, Sir Robert McAlpine, Costain and Vinci Construction. Embrace work with numerous demolitions & fit-out specialists and property developers such as McGee, Erith, Knight Harwood, 8build, Argent Design, Grosvenor Estates, The Cadogan Estate, The Duchy of Cornwall & The Crown Estate.

We have previously received permission to work at notoriously restrictive locations including Crossrail & Heathrow Airport. Sporting wise we have worked at Silverstone Circuit and the Emirates Stadium. On the retail side of the operation we work with brands like Selfridges, John Lewis & The Lexicon in Bracknell.

www.embracebuildingwraps.co.uk

FIS is the representative body for the £10 billion finishes and interiors sector in the UK. The FIS has 500 members drawn from contractors, manufacturers and distributers of ceilings, facades, partitions, plastering, drywall and specialist interior fit-out and refurbishment businesses.

FIS exists to support its members, improve safety, minimise risk, enhance productivity and drive innovation in the sector. As well as specialist publications, technical support and expert helplines, FIS is a dynamic network that brings the sector together through a range of events, awards and specialist working groups, all aimed at sharing best practice, setting standards and advising Government, that help its members to improve performance and win work. FIS has a dedicated skills and training team which works with a number of Approved Training Providers to attract new people to the sector and deliver a fully qualified and competent workforce.

FIS is dedicated to collaboration in construction and a proud member of BuildUK, the Construction Products Association and the Passive Fire Protection Forum.

www.thefis.org 

The Construction Industry Council (CIC) is the representative forum for the professional bodies, research organisations and specialist business associations in the construction industry. Established in 1988 with just five founder members, CIC now occupies a key role within the UK construction industry providing a single voice for professionals in all sectors of the built environment through its collective membership of 500,000 individual professionals and more than 25,000 firms of construction consultants. The breadth and depth of its membership means that CIC is the only single body able to speak with authority on the diverse issues connected with construction without being constrained by the self-interest of any particular sector of the industry.

www.cic.org.uk 

Impartial, comprehensive, unique and up-to-date, Construct UK's extensive directory of construction sales and marketing information is specifically designed for industry professionals - helping them to capitalise on the latest events, media initiatives, sales contact data and sources of experienced construction industry services, advice and support.Updated throughout the year, the directory covers everything for the construction marketer and sales professional, from PR and Marketing to Sales and Export. Divided into easily accessible sections, it comprises articles, features and databases, viewable online or in downloadable format. A few of the key resources include:

• 1,000 UK Architectural Practices, with named contacts
• Named Editorial Contacts at over 300 UK journals
• Calendar of 200+ UK Construction Exhibitions, with previous attendance and exhibiting costs data
• Calendar of 650+ Worldwide Construction Exhibitions (outside UK)
• A quick glance at the Directories and Downloads pages will show you how it can save hours in research time and help you stay up-to date with the latest construction sales and marketing information.

www.constructuk.com 

UK’s only dedicated sustainable construction blog and magazine encouraging a sustainable built environment.

www.theconcretejungle.org 

The Construction Products Association (CPA) is the leading voice to promote and campaign for construction product manufacturers and suppliers.

This vital UK industry defines our built environment, providing the products and materials needed for homes, offices, shops, road, railways, schools and hospitals. The sector directly provides jobs for 337,000 people across 24,000 companies and has an annual turnover of more than £60 billion.

We are committed to raising the profile of our industry and members’ businesses, helping grow the market and reducing regulatory risk.

https://www.constructionproducts.org.uk/

The Builders Merchants Federation (BMF) is the only organisation that represents and protects the interests of builders merchants, plumbing, heating, roofing, decorative and timber merchants and their suppliers in the UK and Ireland. We are the authoritative voice for the building materials distribution sector, conveying the views and issues that face merchants and suppliers, to the widest possible audience.

https://www.bmf.org.uk/

The Construction Industry Group (CIMCIG) works on behalf of members to raise the status of the marketing profession within the construction industry.

Being a member of CIMCIG has been shown to have significant benefits and recent surveys have shown that, on average, CIMCIG members earn more than their counterparts.

It is the forum for members to share knowledge, skills, information and best practice.

Marketing directors and other experienced marketers tell us they gain as much, if not more, from CIMCIG membership as newcomers.

Only CIMCIG provides a mix of events, seminars and conferences that are genuinely useful to marketers in construction. Most of our events are Continuing Professional Development (CPD) approved and so help members meet their essential learning requirements every year.

https://sigs.cim.co.uk/construction-industry-group/