The Marketing in Construction Summit, brought to you by UK Construction Week, provides a platform for professionals with a remit for marketing within the construction sector to learn, share and develop ideas to recognise and raise brand awareness and best practice within the construction industry.
The programme focuses on brand creation, marketing strategy, digital communications and channel marketing specifically for the construction sector. Attendees will hear and learn from leading industry experts who will share a mix of thought provoking seminars, case studies and interactive workshops during this one-day construction focused event.
Registration and networking breakfast
What can construction learn from other industry marketing, in particular technology?
The construction industry is lagging behind many others when it comes to digital transformation - and missing out on opportunities to work smarter. Drawing on in-depth perspectives from experts within the construction and technology sectors, we will examine what construction marketers can learn from peers outside their industry to help develop and improve processes for the future.
Construction firms have long business cycles and rely on stability and heritage to bolster their credibility and reputation, while technology firms are often positioned as challengers - but what does it mean to be a challenger in an industry like construction, where the pace is slower and practices more conservative. Is the ethos of the tech challenger - quick and cheap to set up, agile, appealing to VCs - at odds with the long-term stability needed to deliver construction projects?
Join Nick Pearce and top industry leading brands for breakfast and a debate; What can construction learn from the technology market.
Nick Pearce, Strategy Director, JPC
Angela Ashworth, Commercial Director, Skanska
Robert McGinn, Chief Commercial Officer, Addison Lee Group
Gary Sharp, Ex VP of Business Development, BT Global Services and former VP of Global Sales for Brightstar Corporation
Opening remarks from the chair Mike Petter, Director, Considerate Constructors Scheme
The five billion pound super sewer – how to capitalise on media
• Setting out a proactive campaign with widespread reach
• Making the most of your best project assets, including best use of visual content
• How to make the most of the social value of your project
Lucy Webster, External Affairs Director, Tideway
Networking coffee break
Face to Face in the construction sector
With over 20 years in live event marketing, Rob will use his experience to extol the virtues of this form of promoting your business as well as demonstrating the rights and wrongs of the practice. This session is applicable for those that already invest in live events as well as those thinking about doing so in the future.
• The power of live events and face-to-face marketing
• Combining live events with traditional and digital media
• The do’s and don’ts of live event marketing
Rob Nathan, Marketing Director, Media 10 Ltd
Networking refreshment break
How great comms can help win the war for talent
So you want to tackle the skills shortage and attract and retain new talent? Old style communication strategies just won’t cut it.
In this seminar, be the first to hear the results of LMC’s new research into the communication needs and preferences of construction professionals under 35, and get tips on how a fresh approach to PR, social media and marketing communications can boost your business in the battle for new recruits.
Liz Male MBE, FCIPR, Director, Liz Male Consulting Ltd
Networking buffet lunch
Afternoon remarks from the chair
How to measure digital marketing success with google analytics
Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your colleagues that’s required for you to do your job. While tools like Google’s Analytics, AdWords and Search Console alongside data from email reporting give you a wealth of information, this can be hard to decipher and even harder to translate into terms that people who don’t specialise in marketing understand. Data does not equal insight on its own and is rarely actionable. It’s how you manipulate data that points you in the right direction, of what is working and what can be improved upon.
In this session we will give you ways to:
- Identify business goals, KPI's and targets to report against in your marketing activities
- Set up tracking that allows you to monitor performance against your targets
- How to distinguish between ‘vanity’ and ‘clarity’ metrics
- Access the templates and tools we trust most
- Highlight key takeaways from your reports in a few, easy to digest sentences
Jess Shailes, Managing Director and Head of Digital Marketing, The Ideal Marketing Company
Networking coffee break
How to grow and monetise a niche audience
Lee Wilcox, Co-founder and CEO, On The Tools
Networking refreshment break
7 MUST-DO things when bidding for large contracts
Vital session for anyone who wants /needs to understand what makes an industry-leading, brilliant and compelling bid. From finding the opportunities, to prospect nurturing, to delivering a bid, JPC will lead you through the process. New ideas, new techniques, creative point of differences, outstanding case study examples and some very challenging thinking will leave attendees motivated and inspired to reach new heights with their own bids.
- Educate, inspire and challenge anyone involved in the bid process to think and act differently
- Improve attendees chances of winning crucial bids
- Help Procurement representatives gain greater insight on bid responses and the bid criteria they set
- Bring new thinking and methods to the bid process by using 20 years of cross industry experience and examples
- Bring energy, interest and excitement to the session to help raise the standard of UK bids.
Nick Pearce, Strategy Director and Claire Carsberg, Managing Director, JPC
Closing remarks from the Co- chair Victoria Knowles, Considerate Constructors Scheme
Close of summit
*It may be necessary for reasons beyond our reasonable control to alter the advertised content, timing and/or location of the event or the advertised speakers. We reserve the right to do this at any time.
Ex VP of Business Development, BT Global Services and former VP of Global Sales
Group Marketing Director
Media 10 Ltd
Rob Nathan is an experienced board level marketing director with 20 years’ experience of marketing and business applications. Having previously worked at Haymarket Exhibition, Rob joined Media 10 in 2007 and is now directly responsible for a 25-strong team of marketing managers, executives and assistants in the UK and overseas. Media 10 organise some of the world’s largest consumer and trade events including UK Construction Week, The Ideal Home Show, Design Shanghai and Grand Designs Live. Rob is actively involved in the promotion of the events industry both in the UK and globally.
External Affairs Director
Lucy has held a number of senior communications roles in the transport, housing and regeneration sectors. She spent six years at Transport for London and also worked on the preparation phases, including planning and land assembly, for the London 2012 Olympic Games. Lucy joined Tideway in September 2016 from Metropolitan, a large housing provider.
A communications expert helping clients win business in Construction, Technology, & Telecoms sectors for clients such as Tata, Lendlease, BT and Battersea Power Station. Nick digs relentlessly and disruptively for the insights and points of difference that separate winning, and coming second. Nick is also co-founder of the UGLI campus – a partnership with BBC and Imperial University – in White City.
Claire has spent the last 20 years building brands, cutting through complexity to devise bid-winning themes, propositions and creative techniques that has seen JPC’s UK & Global clients, on average, enjoy an 80% bid win rate. Claire works with tech and construction clients such as Experian, Addison Lee, Skanska and Sir Robert McAlpine.
Managing Director/ Head of Digital Marketing
The Ideal Marketing Company
As Managing Director and Head of Digital Marketing at a successful full-service marketing agency and owner of an e-commerce company, Jessica is an expert in implementing strategic innovations in marketing and technology. Having worked in marketing for over a decade, she has been directly involved in employing the techniques and practices dictated by the evolution of social media, websites and advertising. Jessica aims to be at the forefront of new initiatives; her participation in Google’s Squared Online Digital Marketing programme resulted in her being named as an inspirational leader by her peers and programme leaders. Jessica was named one of the top 5 most connected women in marketing by LinkedIn UK as part of International Women’s Day.
Liz Male MBE, FCIPR
Liz Male Consulting Ltd
Liz is LMC’s founder. She has almost 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles. Liz helps clients through her vast industry experience, which includes:
- An experienced facilitator, trained by the Environment Council in stakeholder dialogue
- A Board-level adviser and herself a non-executive director, including as a Trustee of the National Energy Foundation promoting energy efficiency in buildings
- The former chair of TrustMark and member of the government’s Construction Leadership Council
- A current member of the Implementation Board for the Each Home Counts review
- A regular judge for the Building magazine awards, Structural Timber Awards, TTJ Awards and others
- A Fellow of the Chartered Institute of Public Relations (FCIPR) and member of its Professional Standards Committee
- A Fellow of the Institute of Internal Communication (FIIC)
- Former chair of CAPSIG, the CIPR’s Construction and Property Special Interest Group
- A member of the AECB with a strong commitment to sustainability in the built environment
- Winner of the Business Services Award at the Women Leaders Awards 2017
- In 2015, Liz was appointed MBE in the New Year Honours list for services to construction and consumer protection.
Considerate Constructors Scheme
Mike is a Director of the Considerate Constructors Scheme, the organisation established to improve the image of the construction industry. Mike is a Chartered Civil Engineer who has over 30 years’ experience working in the construction industry and has monitored over 1100 construction sites registered with the Scheme, As such, Mike is ideally placed to provide best practice and guidance on how construction is improving standards in how it looks after the wellbeing of its workforce.
Public Relations Manager
Considerate Constructors Scheme
Victoria is a highly experienced senior communications and marketing professional with over 15 years’ experience working across national and international roles in the construction, intellectual property and brand protection, legal software and financial technology sectors.
Victoria is head of public relations for the Considerate Constructors Scheme - the national organisation established to improve the image of construction. Through working across multiple sectors, she is experienced in how to cultivate strong relationships with the media and other influencers to raise the profile of how contractors, companies, suppliers and professionals registered with the Scheme are raising their standards in considerate construction.
Co-founder and CEO
On the Tools
Winning both Creative Industries and Overall Midlands Entrepreneur of the year at the Natwest Great British Entrepreneur Awards, Lee is the Co-founder and CEO of On The Tools.
Founded in 2014 On the Tools is a creative social media marketing agency boasting the largest online construction based community in the UK, currently standing at over 2.5 million people and now work on campaigns with more than 60 brands both in and out of Construction. These include the likes of Jewson, Direct Line for Business, WD-40, Lidl, Bosch, Dulux, Fiat and Mcdonalds, to name but a few. In the past two years OTT has amassed over two billion video views across their social media channels and in 2017 achieved 84 million views for their clients.
Lee talks frequently at social media events, marketing conferences and company workshops about the ups and downs of his journey with On The Tools, the growth of social media and culture within the workplace. His recent talks include Social Day 2018, Benchmark Conference 2018 and Facebook's Community Leadership Circles event. A confident and humorous speaker, audiences are engaged by Lee's video lead, no-nonsense and honest storytelling of the life of a CEO battling the startup world.
A RICS chartered Quantity Surveyor, Angela is a highly respected commercial director who has worked on a number of prestige construction projects. In the past fifteen years, she has worked on Chelsea’s Imperial Wharf development, managed the close-out on the Candy Brothers’ super-prime residential projects and spent seven years with main contractor Knight Harwood. In the past four years at Skanska, Angela has led the Commercial and Procurement teams on projects like the £1.5B Battersea Power Station Phase 2.
From luxury apartments to commercial, retail, leisure and boutique hotels, she has built a reputation for financial discipline and for achieving positive consensus and collaborative partnership through lasting relationships across stakeholder communities, including clients, technical specialists and the supply chain.
She is an ambassador for women in construction, and along with press activity (she has appeared in RICS’ Modus Magazine), she is an active STEM Ambassador, volunteer mentor and a member National Association of Women in Construction.
Ex VP of Business Development, BT Global Services and former VP of Global Sales
Gary Sharp is an innovation-led market disruptor with a long history of developing disruptive ‘go to market strategies’ that reverse traditional product centric channel models to focus on end user experience. With over 20 years sales leadership experience in the global IT market, his experience spans market leaders in the UK, US, Asia and Europe and includes transforming market strategies for businesses exceeding targets of £1bn contract value in the Telecoms sector. He is adept at driving growth in new customers and existing accounts using innovation, developing market winning sector propositions.
Chief Commercial Officer
Addison Lee Group
Robert joined Addison Lee in 2016 from Experian where he held the position of Sales Director for EMEA. During his time at Experian, Robert returned the region to top-line growth with revenues of over $200m. Prior to this role, Robert worked in senior strategic commercial roles for BT Global Services and Verizon.
An experienced commercial leader with a strong track record in delivering revenue growth and organisational change. Robert creates high-performance environments by managing stakeholders, engaging teams, simplifying processes and developing timely, relevant customer propositions.
Innovating process and aligning teams to prioritise revenue growth levers: win more business, reduce sales cycle time, improve client retention and profitable participation and exploit new markets.
Preevue is a London and NYC based company that provides consultancy and visualisation services for projects worldwide. Using the latest in laser scanning, augmented reality and virtual reality technologies, Preevue create visualisations that allow clients to confidently work in accurate virtual models of buildings that are either yet to be built or are on the other side of the world. Working across multiple industries such as interior design, performing arts, and architecture, engineering and construction, Preevue's consultancy and visualisation services give clients confidence in a how a new space will look years before its built, whether to be used for sales and marketing, planning applications or working on the design itself in a virtual environment.
Preevue provides VR sightline consultancy extensively within the performing arts industry, working on major theatrical projects such as Harry Potter & The Cursed Child, Bat Out of Hell the Musical and new build theatres such as Southwark Playhouse in London, Leeds Playhouse and the Lyric Theatre in New York. Other clients include the 2017 World Expo in Kazakhstan, the Barbican Centre and Glyndebourne Opera House.
Impartial, comprehensive, unique and up-to-date, Construct UK's extensive directory of construction sales and marketing information is specifically designed for industry professionals - helping them to capitalise on the latest events, media initiatives, sales contact data and sources of experienced construction industry services, advice and support.Updated throughout the year, the directory covers everything for the construction marketer and sales professional, from PR and Marketing to Sales and Export. Divided into easily accessible sections, it comprises articles, features and databases, viewable online or in downloadable format. A few of the key resources include:
- 1,000 UK Architectural Practices, with named contacts
- Named Editorial Contacts at over 300 UK journals
- Calendar of 200+ UK Construction Exhibitions, with previous attendance and exhibiting costs data
- Calendar of 650+ Worldwide Construction Exhibitions (outside UK)
- A quick glance at the Directories and Downloads pages will show you how it can save hours in research time and help you stay up-to date with the latest construction sales and marketing information.
Barbour Product Search is an interactive, online building product search platform for the construction sector that enables specifiers to source products and manufacturers.
Barbour Product Search provides building product manufacturers with access to key industry professionals in the construction market through a multi-channel solution incorporating a product showcase, communication, specifier engagement and insight.
- Addison Lee
- Aluminium Scaffold Towers
- BAM Nuttall
- Bryson Products Ltd
- Byrne Bros
- Caddick Construction
- Contract Flooring Association
- Etex Building Performance
- G&B North West
- Henry Boot Construction
- International Buiding Press
- JSP Ltd
- Laing O'Rourke
- Leica Geosystems
- Munnelly Support Services
- Murphy Surveys UK Ltd
- Paragon Bank
- Plowman Craven
- Portview Fit out
- Rolton Group
- Sewell Group
- Shaylor Group
- Stanton Bonna Concrete Ltd
- Technical Marketing & PR
- Thermal Economics Ltd
- TLJ Security Systems
- United Living
- Vision Survey
- Water Direct
- And more
The Building Centre, Store Street, London, WC1E 7BT
020 7692 4000
The Building Centre is a hub for the built environment, providing a platform for the exchange and development of knowledge. Established in 1931, the Building Centre is unique in representing and bringing together the different disciplines that form the built environment industry. The Building Centre is owned by the Built Environment Trust, an independent charitable organisation that provides support for educational, research and cultural activities.
For speaker and content enquiries:
Jenny Gray, Senior Summit and Conference Manager
+44 (0)20 3225 5200
For marketing enquiries:
Sema Tezel-Basbug, Senior Marketing Manager
+44 (0)20 3225 5200
For exhibiting and sponsorship opportunities:
James Youell, Executive Sales
+44 (0)203 225 5200