7th February 2019
7th February 2019
The Marketing in Construction Summit, brought to you by UK Construction Week, provides a platform for professionals with a remit for marketing within the construction sector to learn, share and develop ideas to recognise and raise brand awareness and best practice within the construction industry.
The programme focuses on; brand creation, marketing strategy, digital communications & channel marketing specifically for the construction sector. Attendees will hear and learn from leading industry experts who will share a mix of thought provoking seminars, case studies and interactive workshops during this one-day construction focused event.
Registration and networking breakfast
Breakfast and debate
Join Nick Pearce and top industry leading brands for breakfast and a debate; What can construction learn from the technology market.
Chaired by: Nick Pearce, Strategy Manager, JPC
Registration & networking breakfast
Opening remarks from the chair
The five billion pound super sewer – how to capitalise on media
• Setting out a proactive campaign with widespread reach
• Making the most of your best project assets, including best use of visual content
• How to make the most of the social value of your project
Lucy Webster, External Affairs Director, Tideway
Networking coffee break
Face to Face in the construction sector
With over 20 years in live event marketing, Rob will use his experience to extol the virtues of this form of promoting your business as well as demonstrating the rights and wrongs of the practice. This session is applicable for those that already invest in live events as well as those thinking about doing so in the future.
• The power of live events and face-to-face marketing
• Combining live events with traditional and digital media
• The do’s and don’ts of live event marketing
Rob Nathan, Marketing Director, Media 10 Ltd
Networking refreshment break
How great comms can help win the war for talent
So you want to tackle the skills shortage and attract and retain new talent? Old style communication strategies just won’t cut it.
In this seminar, be the first to hear the results of LMC’s new research into the communication needs and preferences of construction professionals under 35, and get tips on how a fresh approach to PR, social media and marketing communications can boost your business in the battle for new recruits.
Liz Male MBE, FCIPR, Director, Liz Male Consulting Ltd
Networking buffet lunch
Afternoon remarks from the chair
How to measure digital marketing success with google analytics
Networking coffee break
Stay relevant or go out of business
There is a long list of companies (Blockbuster, Kodak, Borders etc) that refused to change even when it was clear their customer's attention and needs were somewhere else. During this talk Adam will aim to share how social media is not just for watching funny cat videos or seeing what old school friends are up. It's a place to build a community around your brand and drive real profits to the bottom line.
Adam Callo, Founder CEO, Experts Trades
Networking refreshment break
7 MUST-DO things when bidding for large contracts
Vital session for anyone who wants /needs to understand what makes an industry-leading, brilliant and compelling bid. From finding the opportunities, to prospect nurturing, to delivering a bid, JPC will lead you through the process. New ideas, new techniques, creative point of differences, outstanding case study examples and some very challenging thinking will leave attendees motivated and inspired to reach new heights with their own bids.
Nick Pearce, Strategy Director and Claire Carsberg, Managing Director, JPC
Closing remarks from the chair
Close of summit
Group Marketing Director
Media 10 Ltd
Rob Nathan is an experienced board level marketing director with 20 years’ experience of marketing and business applications. Having previously worked at Haymarket Exhibition, Rob joined Media 10 in 2007 and is now directly responsible for a 25-strong team of marketing managers, executives and assistants in the UK and overseas. Media 10 organise some of the world’s largest consumer and trade events including UK Construction Week, The Ideal Home Show, Design Shanghai and Grand Designs Live. Rob is actively involved in the promotion of the events industry both in the UK and globally.
External Affairs Director
Lucy has held a number of senior communications roles in the transport, housing and regeneration sectors. She spent six years at Transport for London and also worked on the preparation phases, including planning and land assembly, for the London 2012 Olympic Games. Lucy joined Tideway in September 2016 from Metropolitan, a large housing provider.
Liz Male Consulting Ltd
Liz is LMC’s founder. She has almost 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles. Liz helps clients through her vast industry experience, which includes:
Adam Callow is the Founder CEO of Expert Trades. Adam left his job as an Area Sales Manager 5 years ago to build a business that helps trades professionals run a professional and profitable business and work with brands to better communicate with their customers as they move their attention to digital and social channels. Expert Trades is now the home 21,500 trades professionals in the UK and successfully supports brands to receive a better ROI on their marketing spend.
A communications expert helping clients win business in Construction, Technology, & Telecoms sectors for clients such as Tata, Lendlease, BT and Battersea Power Station. Nick digs relentlessly and disruptively for the insights and points of difference that separate winning, and coming second. Nick is also co-founder of the UGLI campus – a partnership with BBC and Imperial University – in White City.
Claire has spent the last 20 years building brands, cutting through complexity to devise bid-winning themes, propositions and creative techniques that has seen JPC’s UK & Global clients, on average, enjoy an 80% bid win rate. Claire works with tech and construction clients such as Experian, Addison Lee, Skanska and Sir Robert McAlpine.
Preevue is a London and NYC based company that provides consultancy and visualisation services for projects worldwide. Using the latest in laser scanning, augmented reality and virtual reality technologies, Preevue create visualisations that allow clients to confidently work in accurate virtual models of buildings that are either yet to be built or are on the other side of the world. Working across multiple industries such as interior design, performing arts, and architecture, engineering and construction, Preevue's consultancy and visualisation services give clients confidence in a how a new space will look years before its built, whether to be used for sales and marketing, planning applications or working on the design itself in a virtual environment.
Preevue provides VR sightline consultancy extensively within the performing arts industry, working on major theatrical projects such as Harry Potter & The Cursed Child, Bat Out of Hell the Musical and new build theatres such as Southwark Playhouse in London, Leeds Playhouse and the Lyric Theatre in New York. Other clients include the 2017 World Expo in Kazakhstan, the Barbican Centre and Glyndebourne Opera House.
Local Authority Building Control (LABC) is the largest provider of building control services to the construction industry. Our 320 LABC teams across England and Wales make up a national network of 3,500 professional surveyors and support staff. We work with clients in all sectors providing advice and solutions on all types of schemes. Because local authorities are assigned the regulatory function, our network is ‘not for profit’ and available from every local authority in England & Wales.
LABC surveyors have the technical expertise, skills, knowledge and experience to advise you on all areas of your design relating to the building regulations including means of escape; fire engineering; access/inclusion; acoustics; energy efficiency; and sustainable features.
The Construction Industry Council (CIC) is the representative forum for the professional bodies, research organisations and specialist business associations in the construction industry. Established in 1988 with just five founder members, CIC now occupies a key role within the UK construction industry providing a single voice for professionals in all sectors of the built environment through its collective membership of 500,000 individual professionals and more than 25,000 firms of construction consultants. The breadth and depth of its membership means that CIC is the only single body able to speak with authority on the diverse issues connected with construction without being constrained by the self-interest of any particular sector of the industry.
Impartial, comprehensive, unique and up-to-date, Construct UK's extensive directory of construction sales and marketing information is specifically designed for industry professionals - helping them to capitalise on the latest events, media initiatives, sales contact data and sources of experienced construction industry services, advice and support.Updated throughout the year, the directory covers everything for the construction marketer and sales professional, from PR and Marketing to Sales and Export. Divided into easily accessible sections, it comprises articles, features and databases, viewable online or in downloadable format. A few of the key resources include:
The Marketing in Construction Summit will provide a full day of thought provoking seminar sessions catering for all levels. It’s essential to keep abreast of current best practice guidelines, understanding of the importance of corporate responsibility and dealing with crisis management specifically within the construction industry.
Attendees will also be inspired from real life case studies from leading corporate brands taking a deeper look into the image of construction and branding. Take away top tips, update your exciting knowledge, keep abreast of current and future trends and learn new essential skills to implement within your existing strategies.
Anyone with a remit for marketing within the construction industry.
Super early bird: £149 + VAT by 11th November
Early bird: £175 + VAT by 6th January
Full price: £199 + VAT from 7th January
The Building Centre, Store Street, London, WC1E 7BT
The Building Centre is a hub for the built environment, providing a platform for the exchange and development of knowledge. Established in 1931, the Building Centre is unique in representing and bringing together the different disciplines that form the built environment industry. The Building Centre is owned by the Built Environment Trust, an independent charitable organisation that provides support for educational, research and cultural activities.
For speaker and content enquiries:
Jenny Gray, Senior Summit and Conference Manager
+44 (0)20 3225 5200
For marketing enquiries:
Martha Jane Musgrove, Senior Marketing Executive
+44 (0)20 3225 5200
For exhibiting and sponsorship opportunities:
Stephen Blackie, Sales Director
+44 (0)203 225 5200